Nvidia has introduced two new AI chip platforms, Blackwell Ultra and Rubin, as it moves to extend its lead in the fast-growing market for artificial intelligence infrastructure. The company said the products are designed to power the next wave of data-center computing as demand from cloud providers and AI developers keeps rising.

In a notable financial forecast, Nvidia said it expects its data-center business to reach a $500 billion annual revenue run rate within the next few years. The projection underscores how central AI hardware has become to the company's growth strategy and how quickly spending on computing power is expanding across the technology sector.

The new chips are part of Nvidia’s effort to refresh its product lineup and stay ahead of rivals seeking a share of the AI boom. As more companies race to build and deploy large language models and other AI systems, the demand for advanced processors, networking gear, and data-center infrastructure continues to climb.

Investors will be watching whether Nvidia can convert that momentum into sustained sales growth as competition intensifies and customers weigh the high cost of building out AI capacity. The company’s latest announcement suggests it expects the surge in AI spending to continue well beyond the current cycle.