Amazon Black Friday 2026: Start Date, Times and Deal Drops

When does Amazon Black Friday 2026 start?

Amazon Black Friday 2026 starts on Thursday 19 November at 12:01 a.m. PST in the US and runs through Monday 30 November, Cyber Monday ^[1][2]. Amazon announced the dates in a Business Wire press release dated 9 November 2026, which says its "Black Friday Week and Cyber Monday deal events return November 19-30" ^[1]. Amazon's own FAQ page, updated on 10 November, gives the exact start: "12:01 a.m. PST on November 19" ^[2].

So Amazon's event is a twelve-day window around the day itself. Black Friday is Friday 27 November 2026 and Cyber Monday is 30 November; the general calendar for the week, and how to judge a real discount, is in Pouyam's guide Black Friday 2026 Is on 27 November: Key Dates and How to Judge a Real Discount.

The European stores follow the same window ^[3][4][5][6]:

• UK: "Amazon's UK Black Friday Week returns from 19–30 November", with Cyber Monday on Monday 30 November ^[3].
• Germany: from Thursday 19 November at 00:01 to 30 November 2026 at 23:59, on Amazon.de ^[4].
• France: "Semaine Black Friday" from 19 to 30 November on Amazon.fr ^[5].
• Spain: "Semana de Black Friday" from Thursday 19 November until Monday 30 November at 23:59 ^[6].

Amazon already shows some early offers before 19 November. Its US FAQ says customers can browse early deals in the Holiday Shop now ^[2]. Those are not the main event, which starts on 19 November.

What are the Amazon Black Friday 2026 dates by country?

In the US, UK, Germany, France and Spain, Amazon's Black Friday Week is 19 to 30 November 2026; Amazon Türkiye runs a different campaign, reported as 30 October to 27 November ^{[1][3][4][5][6][7]}. The table below gives each store's announced window, start time where Amazon stated one, and early device offers.

Two details differ by country:

• Start time. Only the US and Germany give a start time: 12:01 a.m. PST in the US and 00:01 in Germany ^[2][4]. Germany and Spain give an end time of 23:59 on 30 November ^[4][6]; the UK and French announcements give dates only ^[3][5]. 12:01 a.m. PST on 19 November is 08:01 UTC.
• Size of the headline discount. The US release says up to 60% off on the Black Friday and Cyber Monday drops; the UK and German announcements say up to 45% off on over a million deals ^[1][3][4].

Turkey

Amazon.com.tr's Black Friday page is titled "Gülümseten Kasım 2026" ^[8]. Türkiye'de İş Dünyası reported on 31 October that Amazon Türkiye's Gülümseten Kasım campaign runs from 30 October until the end of 27 November, with discounts on hundreds of thousands of products and Prime-only offers ^[7]. That is a reported date, based on the trade outlet's write-up; it was not found in an Amazon press release.

For other Amazon stores, such as Italy, Japan, India or Canada, check the local Amazon site; their dates are not covered by the announcements cited here.

What time do Amazon Black Friday deals drop?

In the US, Amazon's Black Friday and Cyber Monday deals drop twice on each day, at midnight and 8 a.m. PT, with savings up to 60% off ^[1]. Amazon says this is "for the first time ever" ^[1]. Midnight PT is 08:00 UTC and 8 a.m. PT is 16:00 UTC.

The US release describes the structure in more detail ^[1]:

• Today's Big Deals: 12 days of daily themed deal drops spanning Toys, Tech, Fashion, Beauty, Premium Gifts and Stocking Stuffers.
• Double drops: twice on Black Friday (27 November) and twice on Cyber Monday (30 November).
• Stock limits: "Deals are available only while supplies last", and "All deals and availability are subject to change".

In Europe, the stores announce twice-daily drops under different names; in the UK, France and Spain they are explicitly for Prime members ^[3][4][5][6]:

• UK: "Epic Prime Deals", with two daily deal drops throughout the event ^[3].
• Germany: two new deal promotions every day for the whole period, alongside Prime-exclusive offers ^[4].
• France: "Offres Prime Stars", with discounts twice a day ^[5].
• Spain: "Mega Ofertas Prime", with new offers twice a day ^[6].

None of the European announcements cited here gives the clock time of the daily drops ^[3][4][5][6]. If you are waiting for one product, a list or deal alert is more reliable than guessing the hour; Amazon says Alexa for Shopping can set deal alerts on saved items ^[2].

Do you need Prime for Amazon Black Friday?

No: Amazon UK says you do not need to be a Prime member to shop during Black Friday, but some drops are for Prime members only ^[3]. The UK FAQ answers the question directly: "While you don't need to be a Prime member to shop on Amazon during Black Friday, having a Prime membership with its many delivery options and perks can help" ^[3].

The Prime-only parts are Epic Prime Deals in the UK, Offres Prime Stars in France and Mega Ofertas Prime in Spain, each with new offers twice a day, plus Prime-exclusive offers in Germany ^[3][4][5][6].

Official Prime prices, as published in November 2026

• US: $14.99 per month or $139 per year, or a free 30-day trial if eligible ^[1][2]. Prime for Young Adults (ages 18 to 24) and college students: a 6-month $0 trial, then $7.49 per month or $69 per year ^[2].
• UK: £8.99 per month or £95.00 per year; students and 18 to 24-year-olds pay £4.49 per month or £47.49 per year, with a 6-month free trial for eligible members ^[3].
• Germany: €8.99 per month or €89.90 per year, with a 30-day free trial if eligible; 18 to 24-year-olds and students get six months free, then €4.49 per month or €44.90 per year ^[4].

A free trial that starts before 19 November will usually still be running on 30 November, but check the end date and renewal price on your own account page before you sign up. Amazon's pages say trials are for eligible customers only ^[1][3].

How big are Amazon Black Friday 2026 discounts?

Amazon's own headline figures are up to 60% off on the US Black Friday and Cyber Monday drops and up to 45% off in the UK and Germany; these are maximums on selected items, not typical discounts ^[1][3][4]. As of 13 November 2026, Amazon has published category ranges and a few savings amounts, not final deal prices for the event.

The US release lists category ranges for "select" products, for example ^[1]:

• Up to 50% off select fashion from Levi's.
• Up to 40% off select toys from LEGO and Hasbro Games.
• Up to 35% off select electronics from Samsung, Bose and Anker.
• Up to $600 off select TVs from Sony and Hisense, and up to 30% off select laptops and gaming PCs.
• Up to 35% off Amazon's new devices, and up to 45% off some Amazon Ember TVs and the Kindle Colorsoft (2024).

Germany lists up to 40% off selected fashion and sports items, up to 50% off Amazon Essentials winter clothing, and an extra 10% off selected used and returned products in Amazon Retourenkauf ^[4].

"Up to" means the best case. The final price depends on the product, the seller and the moment you buy, and Amazon says deals and availability are subject to change ^[1]. For tech purchases, what to buy and what to skip this year is covered in Pouyam's guide Black Friday 2026 Tech: What to Buy and What to Skip With Higher Memory Costs.

When do Amazon device deals start?

In the UK, Germany, France and Spain, deals on selected Amazon devices start on 16 November, three days before Black Friday Week ^[3][4][5][6]. Each store published slightly different details:

• UK: from 16 November on a selection of Amazon devices including Echo, Fire TV Stick, Ember smart TVs, Kindle, Ring and Blink, with Amazon Alexa Tablets from 18 November ^[3].
• Germany: from 16 November on selected Echo, Fire TV Stick, Kindle, Ring and Blink devices; Ember smart TVs and Amazon Alexa Tablets join from 19 November ^[4].
• France: from 16 November on a selection of Echo, Fire TV Stick, Kindle, Ring and Blink devices, and on Amazon tablets from 19 November ^[5].
• US: the release promises up to 35% off new Amazon devices, including the Alexa Photo Frame, Amazon Alexa Tablets and Fire TV Stick 4K, but gives no separate early start date ^[1].

Spain: from 16 November on a selection of Echo, Fire TV Stick, Kindle, Ring and Blink devices, with Amazon Alexa tablets from 19 November ^[6].

How do you tell if an Amazon Black Friday deal is real?

Use the "Price History" link on the product page, which Amazon says shows up to 365 days of prices, and compare the deal price with what the item actually sold for in recent months ^[1][3]. Amazon describes this tool in both its US and UK announcements ^[1][3].

1. Read the price history. A deal is worth something only if it is below the prices the item normally sold at, not just below a "was" figure.
2. Check who sells it. Amazon says more than 60% of sales in its US store come from independent sellers ^[1]. The seller name and return terms are on the product page.
3. Watch the clock. US drops are limited and available "only while supplies last" ^[1]. A deal that ends tomorrow may come back in a later drop, or may not.
4. Use lists and alerts. Amazon's FAQ suggests adding items to lists, the cart or Save for Later, and setting deal alerts ^[2].
5. Treat "Amazon" messages that ask for payment or a login as suspect. Open the app or type the address yourself instead of tapping a link; warning signs are covered in Black Friday Scams: How to Spot Fake Stores, Phishing, Payment Fraud.

The full method for spotting an inflated reference price is in Black Friday 2026 Is on 27 November: Key Dates and How to Judge a Real Discount.

What is confirmed and what is not?

Confirmed by Amazon

• US Black Friday Week and Cyber Monday: 19 to 30 November 2026, from 12:01 a.m. PST on 19 November ^[1][2].
• UK, Germany, France and Spain: 19 to 30 November; Germany 00:01 on 19 November to 23:59 on 30 November; Spain ends at 23:59 on 30 November ^[3][4][5][6].
• US double drops at midnight and 8 a.m. PT on Black Friday and Cyber Monday, up to 60% off ^[1].
• Selected device deals from 16 November in the UK, Germany, France and Spain ^[3][4][5][6].
• Prime-only twice-daily drops in the UK, France and Spain; two new daily promotions and Prime-exclusive offers in Germany ^[3][4][5][6].

Reported, not from an Amazon press release

• Amazon Türkiye's Gülümseten Kasım dates of 30 October to 27 November ^[7].

Not known as of 13 November 2026

• Which specific products will be in each daily drop, and at what price.
• The clock time of European daily drops ^[3][4][5][6].
• Dates for Amazon stores not covered by the announcements above.

Lists of "leaked" Amazon Black Friday prices are not official; Amazon has said only that deals and availability are subject to change ^[1].