Meta said new artificial intelligence features helped push advertising revenue higher than Wall Street expected, underscoring how quickly the company is turning AI tools into a business advantage. The gains come as the social media giant continues to invest heavily in automation across its ad products.

The stronger results suggest Meta's AI systems are improving how advertisers target users and measure performance, giving the company another way to strengthen its core business. That revenue momentum has helped reassure investors looking for signs that Meta's spending on AI is delivering returns.

At the same time, regulators are paying closer attention to the company’s data practices and market power. Antitrust scrutiny has intensified as policymakers examine whether Meta's use of user data and its dominance in digital advertising could give it an unfair edge over rivals.

The latest update highlights a familiar tension for Meta: the same technology driving growth is also drawing legal and regulatory pressure. As the company expands AI across its platforms, it will likely face growing demands to show that its tools are both profitable and compliant with competition rules.