Advanced Micro Devices has introduced its MI350 series of AI accelerators as it seeks a larger share of the fast-growing enterprise artificial intelligence market. The company is betting that the new chips will help it compete more directly with Nvidia, which has dominated the sector.

AMD said the MI350 line is aimed at customers building and running AI systems at scale, a market that has expanded rapidly as companies increase spending on cloud computing and machine learning infrastructure. The move underscores how intensifying demand for AI hardware continues to reshape competition among major chipmakers.

The launch comes as semiconductor firms race to deliver faster and more efficient processors for training and deploying AI models. While Nvidia remains the market leader, AMD is trying to position itself as a credible alternative for businesses looking to diversify their suppliers and control costs.

The company did not disclose a full breakdown of commercial uptake in the announcement, but the new product line signals a deeper push into one of the most lucrative segments of the technology industry.